Senior-Level Bookkeeping & Accounting for Small Businesses ☎ (201) 406-4633
May 4, 2026

Featured in Babes in Business: Why Profitability Doesn’t Always Feel Like Profitability

Babes in Business — the women-led business community — recently published a Q&A with Jared on the gap between “the business is doing well” and “the owner actually feels in control of the money.” It is the question we hear from new clients more often than any other.

Why this conversation matters

Most owners do not start a company because they love numbers. But at some point, the numbers start to matter a lot — payroll, taxes, vendor payments, growth decisions — and a busy month on the bank statement is not the same thing as a profitable month on the P&L.

The interview walks through the questions we work on every day with clients:

“A good bookkeeper does not just track numbers — they give you visibility into your business operations, which is what actually keeps a business alive.”

— Jared Holzherr, in Babes in Business

A real example from the article

Jared shared one of the cleanups that started the firm: a small advertising agency that hired a cheap bookkeeper and ended up with over $600,000 in mistakes across two years of financials. The errors made the business look significantly more profitable than it actually was. Without the cleanup, the owners would have paid more than $90,000 in unnecessary taxes — and made hiring and growth decisions on numbers that were not real.

That is the cost of bad books. It is rarely visible until it is.

Read the full Q&A

Read “Your Business Is Making Money… So Why Are You Still Stressed?” on Babes in Business →

If any of this hit a little too close to home, that usually means it is worth a conversation. We offer fractional bookkeeping and accounting at competitive monthly rates — senior-level work without the CPA price tag.

☎ Call Jared: (201) 406-4633
Book a 30-min call

Back to Blog

Your books deserve better

Let's talk. Call Jared directly or schedule a time that works for you.